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Israel Announces That It Will Host Its First Fashion Week In The City Of

Tel Aviv

For the first time since the 1980s, Israel along with the Israeli Ministry of Tourism will be hosting the first ever “Tel Aviv Fashion Week” during the month of November 2011.The three day event will take place on November 21st – 23rd at The Station, a beautifully restored train station which originally served as the railway between Jaffa and Jerusalem in the late 1890s. This historical landmark is located on the coast of Tel Aviv, overlooking the beautiful modern day beaches. Leading Israeli designers will showcase their men’s and women’s collections for Spring/Summer 2012. In addition, ten young up and coming Israeli designers will also present their collections for the first time and compete for the Young Choice Designer Award.

World legendary fashion designer, Roberto Cavalli, will open the show and present his Spring/Summer 2012 collection. Mr. Ofir Lev, Founder and CEO, TLVFW and General Manager of the Israel Textile Fashion Association commented, “We are particularly delighted by the enthusiastic response from Mr Cavalli and his team. He has been very supportive and will play a key role in the opening night of Tel Aviv Fashion Week. We are extremely thrilled to have him be a part of this very special event.” 

Through TLVFW, Israeli fashion designers have the opportunity to showcase their talent and creativity to the international community. In conjunction with the Israeli Ministry of Tourism, TLVFW will also be offering reporters and special guests the opportunity of a VIP guided tour of Israel’s beautiful and historical cities.

Renowned Israeli designers that will be presenting their Spring/Summer 2012 collections include Sasson Kedem, Dorit Bar-Or, Yaniv Parsi, Alon Livne, Alembika, Galit Levi, Doreen Frankfurt, Tovaleh, Yosef, Mira Zwillinger and Gottex. In addition, exhibitions by acclaimed Israeli photographers will also take place during Tel Aviv Fashion Week at The Station.

Mr. Ofir Lev, Founder and CEO, TLVFW and General Manager of the Israel Textile Fashion Association, stated, “Tel Aviv Fashion Week is very significant for Israel as it allows Israel the opportunity to showcase this country’s amazing creativity in the world of fashion design. TLVFW is absolutely delighted by the positive reaction of the world’s leading fashion editors and journalists, many of whom have warmly accepted the invitation to attend this first Tel Aviv Fashion Week.”

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For more information, please contact:

Jacob Bryce

Foreign Press Laison

Tel Aviv Fashion Week

Tel: +972544249842

jacob@telavivfashionweek.com

From 3rd to 6th of September 2011 Pret A Porter Paris is going to take place in Paris Expo – Porte de Versailles- Pavillion 7.

PRET A PORTER PARIS®, the leading international fashion rendezvous, is a worldwide recognized brand that signs several fashion events:

PRET A PORTER PARIS® in Paris as a primary show, and special trade shows for different markets, with ATMOSPHERE’S for creators and designers, THE BOX for high-fantasy accessories, THE TRAIN in New York and LIVING ROOM in Tokyo.
With its brand spreading out internationally, its attraction grows as a “fashion traffic point”.

4 days of fashion & business trends for discovering, buying, creating, enriching, meeting, exchanging, rebounding, capturing, inventing… for a fashion that’s full of life.

http://www.pretparis.com/

Yes, I’ve been there! “Alexander McQueen: Savage Beauty” at the legendary MET – New York Metropolitan Museum.

I would not call it an exhibition – most likely a show, judging by the emotional pitch I got. I’m sure most of my 2-hour-line-to-go-inside mates got it as well.

Two mannequins symbolizing the ‘extreme temper’ of McQueen’s creations met us near the entrance. Deeper into his world – hundred (!) outfits and a horrifying hour later, most certainly worth spending.

Life on the verge of catastrophe, beneficence on the brink of violence – this genius St. Martin’s graduate combined not only fabrics and textures, but ideas and fantasies in a perverted but majestic way.

When you walk through those dark cold halls, you dip into McQueen’s dreams and nightmares, you feel charmed and horrified at the same time.

The space is geniously organized – seems like you read a story, more fiction than biography.

Why why why? So brilliantly staged tragic plot leaves more questions than answers to his audience.

Fashion was only an iceberg’s peak of McQueen’s personality. Actually, he was so much more. Our beloved extreme silhouettes were about his outrageous protest against stereotypes. Admiration of ugliness was nothing but opposition to inert mentality of mainstream.

Devotion to historical costume, nature of a warrior, destroying barriers of prejudice and ignoring social taboos – that’s all about him.

“You’ve got to know the rules to break them. That’s what I’m here for, to demolish the rules but to keep the tradition”, – Alexander McQueen.

I was shocked, though magnificently inspired. Contradictions again. So naturally. Such a pity…

The last week the news have finally leaked - (capsule) tradeshow will come for the first time to Berlin this summer. After having started in New York, capsule now runs shows also in Las Vegas and Paris. Berlin was a logical next step, as the German capital has built a strong fashion market over the years with industry heavy weights such as Bread & Butter already being there. It will be interesting to see what brands the show attracts. capsule Berlin will be on July 7th and 8th at Alte Munze.

Full capsule dates for all cities this summer, follow after the jump.

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If you are in Barcelona this Thursday night don’t miss the party that FashionFreax is preparing in a super cool secret spot! Do you want to know where? send an email to:
max.adam(at)fashionfreax(dot)net.
Julian Driest will be the dj who provide the attendants with his beats and if you are lucky  an Item watch will be yours !