- Fringe! http://t.co/KaeJyVj3 ->
- OMG! http://t.co/ZWf5p8Rz ->
- Qiu Hao http://t.co/yuxbnCco ->
- Gareth Pugh http://t.co/PAPhlHqV ->
- RT @thecoolhunter: These Skora running sneakers are by far the best thing I’ve placed on my feet. http://t.co/NS8UCuwH ->
- RT @EstrellaDammCat: Tens un grup de música i t’agradaria fer el salt? Apunta’t a @sonanou i busca aquesta oportunitat que tant desitges … ->
- RT @smoda: Analizamos el estilo de una it girl en la sombra, Leelee Sobieski http://t.co/XxnArGpf ->
- RT @desigual: Lyon: Tshirt édition spécial offert à nos 1.000 premiers clients, pour tout achat sup. à 89€ a la nouvelle #DesigualStore … ->
- RT @DavidRoads: I can resist anything, except temptation. – Oscar Wilde ->
- Tiffany Blue Nike Free’s! I want!! http://t.co/vkEkUbwA ->
- RT @josepvinaixa: Wow! @maroon5 unveils the official cover artwork for the solo version of “Payphone” with @adamlevine extra verse http: … ->
- RT @modaparamujer: Campaña Diesel Primavera Verano 2012: http://t.co/rSM44EG5 ->
- date http://t.co/jDVZZvET ->
- Crazy insane hair! http://t.co/ZjrBHDEa ->
- yes, to everything. http://t.co/uVBBbijQ ->
- Jean Paul Gaultier for Diet Coke. http://t.co/fKbeFnnu ->
- RT @Motilo: Motilo are looking for an enthusiastic intern to join the fashion team for a 6 month internship.Send CV & cover letter to st … ->
- @marina_jimenez Cute! BTW, our in-house lady-geek today wears a pair of easytone black-white-pink who everybody loves. @reebok rules! ->
- RT @Mariaescote: últimos números de leopardo y charol con @JC_Spain http://t.co/zq9HoDL1 ->
- @Mariaescote @JC_Spain Encantadoramente transgresor!
in reply to Mariaescote -> - RT @ASOSMarketplace: At the @ASOS press day showing off some of our lovely sellers. Say hi! http://t.co/Cnlcbfh8 ->
- RT @NOTJUSTALABEL: Don’t forget to enter our FB competition this week and get the chance to win a unisex T-shirt from Amy Glenn! http:// … ->
- @ooshbangtidy No! No-one! We’re going press so until the end of it we don’t exist!
in reply to ooshbangtidy -> - RT @PaoloZollo: Lady Gaga To Wear Giorgio Armani For Born This Way Ball Tour – Grazia Uk > http://t.co/0v0H3cWL ->
[You can read an extended multimedia version of this article at 2beMag #12, with runway video and photogallery included!]
Elie Tahari was born in 1952 in Jersualem. His parents, a Persian-jewish couple, moved from Iran to Israel, where Elie was born, then they moved back to Iran and back again to Israel, so his first years of life were pretty messy. When he was still a child his parents divorced and his father remarried, so he was sent to an orphanage by the Israeli social services. After spending some years at the Israeli Air Force boarding school, in 1971 he immigrated to the United States as an electrician. He finally settled in Manhattan, where, working in a boutique of Greenwich Village, was introduced to women’s fashion. At that point, Tahari started to create his own label, first inspired in the New York nightclub scene, inspiration that led his collections during the 70’s and made him create flirty dresses. These collections were rapidly very well received, so he was able, in 1974, to open his first store in Madison Avenue, and he was, in fact, one of the first designers to do so.
Always a step forward from the others, and with his ability to predict what women wanted before they did themselves, he moved, in the 80’s, to a new style, focusing his collections in the tailored suit.
At his 46th birthday, Elie met his future wife, and when coupled, the team they both formed tripled the size of the company, arriving to create a $500 million business with presence on five continents. First focused in women’s wear, in 2006 the company finally launched a men’s wear line and also expanded into accessories and has been growing still until now even introducing a jewelry line. Also, in 1997, he and his business partner, Andrew Rosen, co-founded the Theory fashion brand, but in 2003 Tahari sold his share of the business, nowadays very popular by having hired Olivier Theyskens as a designer, about whom he talked on 2beMag issue 11.
Elie Tahari’s collections are well known for dressing modern, sexy and sophisticated women, and are characterized by its feminine and sensual fabrics, subtle textures and detailing; those create an environment of modern sophistication and make women look fresh, actual and luxurious too. And all of this is possible according to his belief that “clothing should be quieter that the woman, so that her true beauty can shine through”.
Among the materials he uses, we can find PVC, latex, parachute silk and foam, among many others. He is known for revitalizing British and European fashion and by his exuberant imagination and his theatrical conception of fashion, transmitting an unreal feeling. Until 2007, his clothes were only made to be shown at the catwalks but were unavailable to purchase. Now it is time to see if he is just an amazing fashion artist or if he can also give a good result in terms of commerce. By now, we are starting to see how he is slowly introducing more wearable creations within his collections, and we know he has partnered with major manufacturers to produce some of his pieces, which can be understood as a way of starting to be a designer for people, and not only for the show.
[article by Laura Sunyer for 2beMag #12]
[You can read an extended multimedia version of this article at 2beMag #11, with catwalk video and photogallery included!]
Gareth Pugh was born on august 31 1981 and is a British fashion designer that has known he wanted to be a fashion designer during his whole life. At the age of 14, he started working as a costume designer for the National Youth Theatre, and when it came the moment to decide what to study; he started his career at the prestigious Central Saint Martins in London, which finished in 2003. It is interesting to know, that while studying, he interned with Rick Owens in Paris.
His final collection at Central Saint Martins was made with balloons that accentuated model’s joints and limbs, which has been his trademark forever and which also attracted the fashion editor of the magazine Dazed and Confused and placed one of his designs on the cover of the magazine. This, and the fact that he showed his creations at the Alternative Fashion Week in London, caught the attention of the group Fashion East, who invited Pugh to participate in its autumn 2005 group show. The collection he presented really got the critic’s attention and had very good reviews. Pugh solo premier was in London’s 2006 fall shows and, since then, his collections keep being very well received. Anna Wintour had declared to be a notable supporter of Pugh’s designs, as well as the singer Kylie Minogue, who was the first person to buy a piece from him and, since then, she has never stoped wearing his creation in her shows and public appearances.
In terms of style, he could be considered among those designers that understand fashion as an art performance, such as Alexander McQueen or Vivienne Westwood. More than taking references, Pugh says that his collections are, somehow, autobiographical and are really inspired, too, from Britain’s extreme club scene. Pugh’s designs are known for the experimentation he does of forms and volumes, frequently creating “nonsensically shaped, wearable sculptures” which distort the human body.
Among the materials he uses, we can find PVC, latex, parachute silk and foam, among many others. He is known for revitalizing British and European fashion and by his exuberant imagination and his theatrical conception of fashion, transmitting an unreal feeling. Until 2007, his clothes were only made to be shown at the catwalks but were unavailable to purchase. Now it is time to see if he is just an amazing fashion artist or if he can also give a good result in terms of commerce. By now, we are starting to see how he is slowly introducing more wearable creations within his collections, and we know he has partnered with major manufacturers to produce some of his pieces, which can be understood as a way of starting to be a designer for people, and not only for the show.
[text by Laura Sunyer]
A selection of our pins for today:
- Barbra
- Vote Jakub Gulyas fo
Vote Jakub Gulyas for best @NJFashionMag & @Vimity.com #Fashion #Photographers![by @GregRoss76 & @nicolasgodon]! http://notjustfashion.net/?p=8159
- Little Scissors Char
- neat
- Elegant in pearl
[You can read an extended multimedia version of this article at 2beMag #6, with catwalk and advert videos of Edita!]
Behind this exotic name hides one of the most talked about models of the runways, even if only 21 this natural beauty has already been the face of some of the most prestigious campaigns such as Calvin Klein, Versace and Yves Saint Laurent. With such striking features and dainty eyes this Lithuanian beauty has learned to work the catwalk like a pro, and strange is the fashion show or campaign nowadays that doesn’t include Edita in it. As mentioned earlier Edita is from Lithuania, the country that is known for just that, creating consolidated top models, at the moment Edita being the brightest star on the sky. The road towards success started in 2006 when she was scouted from the streets of Kaunas, her hometown. Edita herself has confessed that she never thought of herself as the model type. Never even having the dream of becoming a model, and never had been able to walk in high heels.

That didn`t stop her, though, soon enough she debuted in Milan walking for Cavalli in 2006, right after being named the new face of the moment by Vogue Italia. After that everything just happened naturally, Edita doing the usual tour through the fashion capitals Paris, London, Milan and New York, working with blue chip names like Chanel, Kenzo, Balenciaga, Chloe, Louis Vuitton and many, many more. In 2008 she interpreted Coco Chanel in the short film Chanel Paris – Shanghai, directed by no other than Karl Lagerfeld.
So if 2006 to 2008 were good years for Edita then 2009 to 2010 have been superb. Edita has done about 30 fashion shows per season, and also been the face of innumerable campaigns, starting from D&G to Armani and from Jimmy Choo for H&M to cosmetics contacts with both Dior and Yves Saint Laurent. Furthermore we could see Edita strutting down the catwalk for Victoria’s Secret for the past couple of seasons. In the end Edita Vilkeviciute was most certainly born to be a top model, and 2beMag’s Talent Fan Club can’t wait to see what the future will hold for this beauty.















